Apple Inc. Logistics and Operations Management

Question: Discuss that which phone Apple Inc. is planning to launch with a powerful six-inch display. Answer: Introduction Apple Inc. is planning to launch the strongest phone with a powerful six-inch display. This is the best ever phone designed by the company and it is going to be beneficial for the tech-savvy people (Stein et al. 2016). The device has been updated with matte-finished edges, gorgeous metallic finishes and a beautiful logo of the company made of stainless steel. The design of the product gives it a lavishing look and it is going to be the Unique Selling Proposition of the product. The product is named Apples Next and it is a perfect match for the people of the next generation. It has the features of a six-inch retina display, faster Wi-Fi and LTE, Live Photos, advanced iTunes, 64-bit A9 chip with a co-processor of M9 motion. The co-processor is used in iPhone 6, as well as, in iPhone 6S. However, the microprocessor has been modified for the individuals to explore a new world of technology (Moerman, 2012). This product is going to be the best in the world with exceptional features and th e product will have the best camera in the global sector. The i-Sight camera of 14-megapixel will fascinate the users with a completely new experience (iMore 2014). Details It is very important for the organisation to design its product in a different way. The organisation is quite successful in delivering new products and services to the users with excitingly new and fascinating features. The users love the iPhones because of their exceptional features. The new product Apples Next has followed the trend of the iPhones and has a promising feature of satisfying the potential customers. The company has decided to name it as Apples Next to give it an exceptional advantage. The users will be aware of the additional advantages of the product and hence, buy them for their advantage. The product has a compact design and it is best suited for the people who love large phones. It has a classy outlook and will be preferred by businesspersons, office-goers and teenagers. It is going to be the strongest phone with a powerful battery backup. The battery will last for a long period and the phone will not be affected if it falls down. The display of the phone will hav e a powerful gorilla glass and it will protect the device from scratches and other disturbances. The 64-bit chip of the phone will provide the customers with three times faster GPU performance and two times faster CPU performance compared to iPhone 5s. It has a similarity with the newly introduced product iPhone SE (The Times of India 2016). However, the difference lies in the display and the camera quality of the phone. The applications of the product have the capability to run at low power and this would enhance greater life to the battery of the phone. It has built-in apps like FaceTime, Messages, Maps, Music and Photos (Leotechnosoft.net 2016). In spite of its large body, the phone is sleek and thin and this will be acceptable by the potential users of the product. Aims and Objectives The product aims at providing the best experiences to the potential users of the product. It has some exceptional features. The product is going to be better than the iPhones produced by the company. The company has experienced a slight fall in its market in the past few years because of the innovation of technology (Nagamia 2015). The number of competitors has increased in the potential market. Therefore, the company has thought of introducing the product Apples Next, which has got some exceptionally brilliant features to satisfy the customers. The features of the product will help the company to attract new customers and retain the existing customers. The product aims at increasing the market share of the company and regaining the position of the company in the target or the potential market. The product wants to provide the best camera experience to the users. It has an advanced 14-megapixel iSight camera, which features the technology of Focus Pixel for fast focusing. The custome rs are going to love the new features offered by the product and there lies the objective of the product. The company wants to satisfy its potential customers by providing them with a product offering exceptional features. Stages of Product The product will undergo the various stages in the product life cycle. Every product in the product life cycle has four stages namely the introduction stage, the growth stage, the maturity stage and the decline stage. The said product will also undergo the above-mentioned stages to provide a completely new experience to the potential customers. Introduction Stage- this stage is the most expensive stage of the company because the product Apples Next is going to be introduced in the market. The launching of the product will incur huge cost on advertising and other campaigns. The product will experience a new feeling in a particular stage. The product is going to gain its new customers and the customers are going to judge the features of the product. The market size of the product will be low and therefore, the product will have low sales (Stark 2015). The cost of things such as development and research, marketing and consumer testing is going to be very high, as it is a competitive sector. The product will have a tough fight with its predecessor iPhone SE(McGarry and McGarry 2016). Growth Stage- the product is supposed to benefit in the growth stage. The product will have many potential customers because of its exceptional features. This means that there will be an increase in the sales of the product. This will further increase the profit of the company (Hanks 2015). There will be an increase in the profit margin of the company. The product has the capability to increase the market and gain a competitive advantage in the potential market. The company can invest more money into the designing and the promotional activity of the product. This will further maximise the potential of the product in this stage. Maturity Stage- once the product reaches its maturity stage, the company will aim at maintaining the market share that has been built by the company. This is going to be the most competitive time for the company and the product (Kerzner 2013). The company needs to do wise investments to maintain the market share in the competitive market. It depends on the company to modify and re-design the product by looking at the sales figure. The product has some exceptional features, which have the capability to retain the existing customers. However, the company can also modify few application of the products according to the demands and needs of the potential customers. This can provide a competitive advantage to the product. Decline Stage- every product has to undergo the decline stage. This can be because of the market saturation or the customers will lose interest in the product (Nepal, Murat and Chinnam 2012). The decline stage can also prove beneficial for the company by switching to cheaper markets and production methods. Analysis Many people prefer bigger phones that have bigger display. Apples Next is going to have a six-inch display screen, which can be beneficial for the people preferring bigger phones. Phones have been in trend for almost seven years now and the demand of smartphones has increased at a significant rate. The product has some exceptional new features, which are going to be loved by the potential customers. The product features will help the product to enter new markets and gain high profits (Kirzner 2015). The product has everything that a customer expects from a product of Apple Inc. The A9 processor is three times faster than the processor in 5s. The 14-megapixel camera is going to provide its customers with the best photo experience. The camera also has the capability of capturing 4K video of High-Definition. The touch ID of the phone makes it different from the other products of the company. The starting price of the product is from $450. The product also has a 3D touch functionality, w hich is missing in its predecessor, iPhone SE. The technology is new and the design is exceptionally brilliant. The bigger display screen of the phone is going to provide the customers with the best experience. The videos are of high quality and it would look much better on the big screen. The iPhones 5 and 5s have been in trend for a long time. People had a demand for both the products because of their improved technology. The phones provided the customers with ultimate experience. However, the company wanted to do something different and increase its sales in the competitive market. The company has seen decreased sales after the launch of iphones 6 and 6s (NDTV Gadgets360.com 2016). Hence, Apple Inc. has thought of launching this new product in the target market to regain its market position and satisfy the potential customers. The product is a perfect match for the businesspersons, office-goers and the teenagers. Even the children going to school will have a fascination about thi s product. The product has exceptional gaming features that can attract children. The outstanding feature of the phone is the quality of camera. It is going to be the best camera in the world with exceptional features. The camera can record videos of 4K quality and high definition. This is the best feature offered by the company until date. Another amazing feature of the product is its strength. It is hard yet slim and sleek (Park, Ryu and Lee 2015). This provides a new outlook to the product and prevents the product from external damages. The display screen is made of gorilla glass, which can prevent the phone from additional shocks and scratches. The initial price of the product is $450 and therefore, high-class businesspersons can afford it. However, it can be a problem for the middle-class people, who can find it difficult to buy the product because of its high price. The company produces products for the people of the higher strata. Therefore, the product is perfect for the potential or the target customers (Rosenbaum-Elliott, Percy and Pervan 2015). The feat ures offered by the product are going to popularise the company and help it to regain its position in the potential market (West, Ford and Ibrahim 2015). The slim look of the phone is going to attract many customers. The design of the product is exceptionally good and it has the capability to attract new customers and retain the existing customers (Tarrant et al. 2014). The product is going to have a tough competition with its predecessor iPhone SE (Apple.com 2016). It is because both the products have almost similar features with an exception of few features. The large screen and the 14-megapixel camera are the exceptional features of this product. The company can also modify the product according to the needs and demands of the customers. This will help the company to know the current trend of the market and help it to increase its sales in the target market. The company can also gain huge profit after the launching of the product. Conclusion At the end of the report, it can be concluded that the new product of Apple Inc. is going to have some exceptional new features that are going to be accepted by most of the people. The large screen and the camera feature are going to differentiate Apples Next from the other products of the company. The product can help the company to regain its position in the target market. The introduction stage of the product is going to be little expensive for the company, as the product needs to find out the potential customers. The product may experience low sales after its introduction. It can grow once the customers are aware of the features of the product. The maturity stage of the product can help the company to increase their sales and gain higher returns on investment. The product has the capability to attract new customers into the potential market. It is going to be the strongest phone ever built with exceptional features like longer battery life, best camera, and larger display and so on. References Apple.com. (2016).Apple - Press Info - Apple Introduces iPhone SE The Most Powerful Phone with a Four-inch Display. 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